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PRESS RELEASE

Runway Australia closes SWIMMIAMI Runway Australia presented two of Australia’s elite swimwear brands Jewels & Grace and Allerton at 1 Hotel South Beach, Collins Street Miami for the closing of SwimMiami last night. The show attracted great interest from the likes of WGSN intimates, Fashionista, Cosmopolitan, and Disfunkshion magazine to name a few.

Runway Australia promotes, a collective of Australia’s most innovative labels that are pushing boundaries, and setting Swim and Resort trends. It recognises brands for their originality, local manufacturing status, and strong trends-translation ability. Runway Australia is by invitation only, this year’s event was sponsored by The South Florida BMW Centers (BMWsfl.com – Braman 2 BMW Miami, Lauderdale BMW of Ft. Lauderdale and Pembroke Pines, South BMW, Vista BMW of Coconut Creek and Pompano Beach).

Allerton opened Runway Australia with one of its sportier looks, which incorporated the brands exclusive light reflective prints. The brand takes inspiration from the concept of layering; playing simultaneously with the idea of revealing and concealing. A minimal and functional approach results in the ultimate blend of sports luxe combining a smooth balance of fashion, function and fit.

We saw a collection of separates that together formed a concise and refined range with a focus on interchangeable colourways and styles.

Jewels and Grace closed the show with its structured double bonded one piece “Pepo” from the SS16 Redefined Horizons collection.. A fresh collection direction, where sculpted lines become the modern classic. The ocean provides the palette for the season, playful prints herald sprightly hues of tangerine and bottle green.

Jewels + Grace is a luxury swim and resort-wear brand; characterised by classic forms and defined by detail, using only the highest quality fabrics and Italian Lycras in its collections.

Both brands sported summer shoe trends from Forever 21’s current collection, complimenting the brand looks, while being a perfect tribute to the recent partnership that both brands have with Forever 21.

We asked Forever 21 about some of the key elements they look for when selecting new brands for their store. Both Australian swim brands, Jewels & Grace and Allerton form part of the Forever 21 Branded Collective.

Forever 21 said “Our fans are always looking for new trends and pieces that make them stand out. Whether jewellery, home goods, clothing or great beauty products, our branded team is constantly on the lookout for brands in price points that are still accessible but speak to innovation and style. Jewels & Grace, Allerton as well as all the other Australian brands that we’ve been able to introduce to our customers all have such a unique point of view and we’ve been incredibly proud to showcase them!”

ABOUT ABFA Amee Boers Fashion Agency (ABFA) is a Sydney based Fashion Brand Consultancy, specialising in Australian Swim, Resort and Lifestyle accessories. ABFA focuses on selling to the USA, Europe and United Kingdom. ABFA creates wholesale and brand awareness strategies that assist brands to become established in international markets.

Posted by Up Close With Sam

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