http://www.thegloss.com/2015/09/10/fashion/tumblr-fashion-line-nyfw-pop-up-store/

Tumblr had a VIP Preview Event on Thursday at their New Pop-Up Shop at 339 W. 38th Street, which is opened from Friday through Sunday. In celebration of the 10 year anniversary of part-taking in New York Fashion Week, the social media platform is doing things different. Tumblr will be rolling out a collection as well as items designed by 10 selected artists. You will see their art work on t-shirts, dresses, backpacks, raincoats, and others sold online or at their pop-up store.

“We wanted every look to feel like a Tumblr post,” said Valentine Uhovski, Tumblr’s fashion evangelist said New York Times. “When you enter the pop-up shop, you’ll feel like you’re inside of a Tumblr dashboard.”

“All of them are on Tumblr, all of them have Tumblr followings,” Ms. Sider said. “It was a little Tumblr gang.”

If you’re in the New York area, the collection will be available for purchase exclusively at their pop-up shop at The Lightbox (339 W 38th St.) from 10am- 5pm from Sept. 11 through Sept. 13. It will also be available on Print All Over Me starting Sept. 14.

[New York Times]

Posted by Up Close With Sam

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