NEW YORK–(BUSINESS WIRE)–H&M teams up once again with the Coachella Valley Music and Arts Festival, creating a co- branded collection for girls and guys under the claim #HMLovesCoachella. Catching the on- the-road vibe and aesthetic, H&M delivers a street-savvy collection infused with playfulness, ease, and a sense of belonging. The collection will launch in the U.S. in-stores on March 24th with a sneak peed online on March 23rd.
The H&M Loves Coachella collection features a line-up of iconic pieces and freewheeling playfulness. The overall look is about personal style, mixing, not matching, and conveying a message of ease and freedom.
For girls, the collection includes folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle. For boys, it is all about printed T-shirts and mismatched shirts, bermudas, and denim shorts.
“Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season. We love Coachella because we enjoy its democratic spirit and the bonding experience it creates. To us, Coachella is about using fashion and music to express energy and that is what is reflected in this collection,” says Ross Lydon, designer at H&M.
For the second year, H&M will have a pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break from the heat, and enjoy an interactive social experience. Although the festival is sold out, as a special perk to H&M’s social media followers, H&M will be giving away festival passes and camping passes to the festival throughout the month of March on our social media platforms.
Follow H&M on Facebook, Twitter @HMUSA, Snapchat @HMUSA, and Instagram @HM, #HMLovesCoachella.
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H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 3,900 stores in 61 markets including franchise markets. In 2014, sales including VAT were SEK 177 billion and the number of employees is more than 132,000. For further information, visit hm.com.
Source: Business Wire