Alice + Olivia, The New York based retail company will be collaborating with Neiman Marcus to hold their first ever fashion show. The Alice + Olivia & Grateful Dead Collection will host a “See Now, Buy Now” runway show at NeueHouse Hollywood in Los Angeles on Wednesday, April 13th and stream live on both Alice+Olivia and Neiman Marcus social media channel. According to a press release, following after the show twelve exclusive items will be available for purchase on both websites.
Ken Downing, Neiman Marcus’s Senior Vice President and Fashion Director, and Stacey Bendet, Alice + Olivia’s CEO and Creative Director will co-style the show, which will include a Grateful Dead-themed collection as exclusive pieces from the Spring ’16 collection.
“A ‘See Now, Buy Now’ runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right,” Bendet said in a press release. “I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”
The fashion show comes two days prior to Coachella, a well-anticipated music festival located in Indio, California.