On Tuesday, Marco Bizzarri, Chief Executive Officer of Gucci announced the end to separation of Males & Females for their collection. During the The New York Times International Luxury Conference in Versailles, France, he mentioned that the Kering Group will no longer have separate shows for males & females but instead unify the shows to create a single platform.
“Moving to one show each season will significantly help to simplify many aspects of our business,” Mr. Bizzarri said. “Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.” Men’s wear shows and sales to wholesalers are now held in January and July, and the women’s in September/October and February/March.
According to The New York Times, It remains to be seen if Kering Group plans on implementing this new process with their other brands which includes: Yves Saint Laurent, Alexander McQueen, Bottega Veneta. The Group is treating Gucci like a “test case,” which means the other brands with collections for Males & Females may soon follow.
“It would be one thing if it all changed at once,” said Julie Gilhart, a consultant and the former fashion director of Barneys New York. “But everyone’s going off in different directions. It’s like the wild, wild west.”