Adidas announced that they would be extending their relationship with Kanye West on his line which includes apparel, shoes and accessories. Kanye’s line will not only cater towards men and women’s fashion but will also develop athletic wear.
In the company press release, Kanye stated “These past two years, adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”
“Kanye is a true creator who has the ability to see things others don’t,” said Eric Liedtke CMO of Adidas. “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity.”
The announcement comes after the success and publicity the rapper had with his popular Yeezy 750 Boost sneakers, which first released last year. The Yeezy Boost 750, which only released 9,000 pairs at the price of $350, now listed on eBay for well over $1,000.
Kanye, who won the 2015 Shoe of the Year award last December has created one of the most demanding and fasting selling shoe wear, the Yeezy Boost 350.