Photo Credit: Amy Boers (ABFA)


Australia is known for setting Swim and Resort trends, and this was clear when four of Australia’s élite brands AllertonGypsea, Kanaloaand Muchacho dominated the Hammock Show Runway at the W Hotel South Beach as part of this year’s Miami Swim Week.

The Australian brands presented their new Resort and Summer 17 collections on the Hammock Runway, which included an exclusive Northern Hemisphere edit of styles which will only be available to buyers this side of the continent.

Hammock showcased all of the Amee Boers Fashion Agency (ABFA Showroom) Australian brands, as part of their opening night show. ABFA Showroom presents Australia’s élite Swim and Resort designer labels, who are innovative, pushing boundaries and setting new Swim trends.

ABFA Showroom continued to show the Resort & Summer collection in its all Australian showroom booth, as part of the Hammock Trade show which concluded yesterday Monday 18 July.  ABFA Showroom gave buyers and media an opportunity to view key Australian trends, along with giving  Retailers an opportunity to be the first to stock the brands in the USA.

When we asked Amy Boers (Director for ABFA Showroom) what some of the feedback has been from buyers this year she replied “Buyers have been really excited seeing our brands, believing the brands have brought a fresh approach to Swim, along with hitting on all the upcoming trends here in the USA.  They loved the products and our diverse brand mix, along with great quality and competitive prices.  We have written some great orders and we look forward to having our brands available here in the US for next Summer.”

About Allerton

Allerton brings ‘The Rebel’ a combination of edgy, sexy sports luxe with a focus on function and fit. The Allerton Woman is an aspirational muse who is Strong, Sexy, Healthy and Independent.

The Rebel is a collection of interchangeable separates, with a focus on adjustability, with creative applications of mesh and innovative techno-fabric to trim and panel the garments.

Designer Pirra Griffiths draws on the Allerton Woman’s stronger, sexier side for this Rebel Collection. Designing pieces which are not only on trend with a perfect fit, but encourage the wearer to feel confident, comfortable and beautiful.

About Gypsea

Conceived on the coastline of north Western Australia, GYPSEA is the work of photographer and graphic artist, Scott Bauer, and designer, Emma Jones. The GYPSEA label captures the essence of nature in print to create uniquely beautiful swimwear for the modern woman.

The word ‘GYPSEA’ is an apt description of Bauer’s life as a surf photographer roaming the world in search of the perfect breaking wave, experiencing an endless summer.

GYPSEA’s design styles range from structured underwire tops with push-up padding to sporty, surf crops. Its bottoms provide all types of coverage; from full to a cheeky, Brazilian cut. The spring/summer 2016/17 range offers greater variety with more sport crops, one-pieces, extra skimpy and fuller bottoms, All available for mix & match.

About Kanaloa Swimwear

A divine duality of the wild and the tame. Bringing total confidence to oneself, of both body and soul. This is the essence of KANALOA.

KANALOA is a collective of creative people inspired by the positive and nurturing elements of woman from around the globe.

Women who love to be active, who live a fun, fulfilled yet balanced lifestyle and who ultimately believe in their own personal style and place in the world.

Colombian born designer Natalia combines her love of the Australian lifestyle with Colombian inspired

creative elements to produce designs perfect for women all over the world.

 About Muchacho

Muchacho is an Australian Swim & Apparel brand founded in 2007, with its flagship store located in Bondi Beach Australia. The brand is inspired by Travel and Beach Culture. Andy Cameron is the creative mind behind the brand, who regularly travels the globe on photographic expeditions. The meaning behind the name is ‘young man’ in Spanish, the word ‘muchacho’ is popular slang in Mexico for your friend, or ‘mate’.

A laidback lifestyle and essence of travel is quintessential of each collection, and is captured in unique print stories. All prints are exclusive to the brand and are continually evolving.

The brand has built a cult following around the globe with celebrities such as Leonardo DiCaprio, Gerrard Butler and Joel Edgerton to name a few, all wearing the Muchacho brand.

[Photo Credit: Amy Boers (ABFA]

Posted by Up Close With Sam