Tommy Hilfiger is know for putting on extravagant shows, especially over the past several years. This year is no different and it may be the biggest one yet. According to WWD, the designer plans to turn Pier 16 at South Street Seaport into a carnival themed fashion show named, “Tommy Pier”.
The carnival themed Fashion Show “Tommy Pier” will include features that you typically see at a carnival including food, cotton candy, classic fair rides, games, a 40-foot Ferris wheel and of course fashion.
The designer will display his Fall 2016 collaboration with Gigi Hadid on September 9th at 7 p.m. EST. As designers are trending towards the buy now live movement, a shoppable livestream on http://www.tommy.com at 7 PM EST will be available at the same time as the live show. Every outfit on display during the fashion show including Tommy x Gigi Collection will be available to purchase immediately after the show online and in most retail stores nationwide.
The show will hosts 2,000 guests, which half will be consumers. The pier plans to stay open for the public the next day, Saturday September 10th, starting at 12:00 PM to 9:00 PM with opportunities to check out Tommy x Gigi pop-up shops.