Conscious Contemporary Fashion Brand
Launches Inaugural Campaign, UN:LOAD
November 16, 2016 – New York, N.Y.: UN:DO, a socially conscious contemporary fashion brand, today announced the launch of its first collection with the unveiling of its debut campaign, aptly titled UN:LOAD – a collection curated to bring awareness towards gun violence.
Founded in 2016 by fashion entrepreneur Jack Klauber, UN:DO – which will celebrate the launch of UN:LOAD in an exclusive fashion presentation at Chelsea’s Gallery 151 on November 15TH, 2016 – is an ethically “Made In New York” brand, inspired by Berlin culture and the increasingly trending Brooklyn aesthetic. UN:DO’s debut collection UN:LOAD is a thoughtfully crafted, gender-neutral collection of ready-to-wear apparel and jewelry. Each garment has a tattered, distressed look making each pattern entirely unique to the garment.
UN:LOAD aims to reduce gun violence through the lens of fashion by creating awareness and raising funds to save lives in communities across the US, with 20% of the profits going to the not-for-profit organization Cure Violence – an organization that stops the spread of violence in communities by using the methods and strategies associated with disease control – detecting and interrupting conflicts, identifying and treating the highest risk individuals, and changing social norms – resulting in reductions of 40% to 70%.
“Growing up on the south-side suburbs of Chicago, I have experienced first hand the dire situation of gun violence in my own community, and have always felt a devoted need to help remedy it,” states Klauber. “Our partnership with Cure Violence was a no brainer for launching our first collection because not only does this profound non-profit originate from my home town, it has sub-sectors all across America, and growing internationally. In addition to the fantastic work it does by reducing violence, it also provides much needed job opportunities to previously incarcerated individuals. Gun violence tears at the fabric of our society.”
At UN:DO, each collection is created to grow awareness towards socially debilitating causes that plague our society, with the hope of eradicating them from our consciousness completely. UN:DO also provides an artfully-curated outlet for those who wish to move beyond hashtags and computer screens to directing their consumerism towards a positive change.
UN:DO was created as a way to merge contemporary fashion and social justice. UN:DO is ethically manufactured in New York City using high quality and sustainably spun fabrics. Every line focuses on an individual cause to “UN:DO” and each collection’s creation and aesthetic is directly shaped by the fundamental principles of the cause. UN:DO’s debut collection UN:LOAD is a thoughtfully crafted, gender-neutral collection of sophisticated, ready-to-wear garments and jewelry. Each garment creates a tattered, spread look that makes each product completely unique. UN:DO founder Jack Klauber created UN:LOAD as a way to pay homage to his upbringing in gun ravaged Chicago. 20% of the profits from the UN:LOAD collection go directly to Cure Violence, which uses a health approach to violence prevention.
Photos by BFA: