BERENIK, a rising name in the world of fashion, unveiled its New York Boutique and Talenthouse on Monday, July 10th, 2017 at their U.S. flagship store located at 419 Broome Street. 76 movement and performance artists scattered and simultaneously danced throughout the streets of Soho. Choreographed by the acclaimed Pascal Rekoert, dancers eventually led audiences into the boutique at 6:00PM where the act continued for 90 minutes.
BERENIK’s new location boasts 9,000 sq. ft with an entirely new retail concept featuring both the brand’s designs as well as the work of other Swiss and American designers while reflecting the minimalistic vibe of the BERENIK BOUTIQUE in Zurich. (Interior Designer: Jean Pujol) The ground Floor (4,500 Sq. ft Retail Space) features approximately1/3 BERENIK product and 2/3 other designers. The Talenthouse currently showcases seven other clothing, jewelry and accessories designers and plans to bring on additional designers in the fall. The Basement level of the store (4,500 Sq. ft) houses an outlet area for BERENIK and other designers, as well as workspaces. Currently, the store houses its’ spring and summer collections with sales of up to 70 percent off. New fall styles will hit the retail floor on September 17.
Collection Retail prices $80 – $1500 (average prices: $200 – $400 with everything currently on sale for 50%)
About BERENIK: BERENIK represents Swiss quality through design as conceived by Veronika Brusa, a Swiss interdisciplinary artist based in NYC. The contemporary sportswear line was created in 2010 as a means to explore the relationship between visual arts and apparel and to serve as a means to connect with people. Brusa seeks visual contrast and complimentary pairings through mixture of print, texture, and colors applied to sculptural silhouettes. By representing a forward & modern thinking view of luxury focused on product quality while providing true value for the customer, our elegant sportswear transcends seasonal trends and is intended for a discerning customer of all ages. In September 2013 we opened our BERENIK BOUTIQUE in the heart of Zürich, Switzerland, which is also the headquarter of the company and warehouse. Beginning of 2014 we moved our Design Studio from Paris to New York. We develop two comprehensive prêt-à-porter collections per year. In doing so we attach great value to the consistent realization of our ideas, wearability, sophisticated cuts with a comfortable fit and high quality in workmanship and the choice of materials.