Demadly, North, Gestuz, Hanne Bloch & Ganni Joined #FUNKSHIONXSWIMWEEK in Miami with The Perfect V





Swim Fashion Week Miami debuted the launch of Scandinavian beauty brand, The Perfect V, teaming up with five leading designer swimwear brands from Scandinavia: Demadly, North, Gestuz, Hanne Bloch and Ganni. On the runway set over the pool at The Nautilus Hotel on Miami Beach, each model smiled, danced and excited the crowd on the catwalk. The runway show, presented by The Perfect V partnered with leading production company FUNKSHION for its North American launch at Swim Fashion Week Miami.

Designer, Madeleine Forssell of Demadly, presented her colorful, Nordic inspired collection featuring braided details on both her one and two-piece swimsuits, a suede-appearing fringe halter removal top that converts to a bandeau style, and a low back, chic cloud white one piece with V cut. All Demadly fabrics are the best quality and made in Italy’s most sought-out ateliers.

Also present was Mary Loise Brangstrop of lifestyle and swimwear brand, NORTH. The brand known for it’s all-black collection of ready-to-wear and swimsuits brought a well-noticed edge to Swim Week in Miami. Creating a confidence and #badgirl spirit, but sophisticated in designs that ranged from two-piece triangle bikinis and one piece swimwear perfect for yoga, the pool and vitamin sea.

All five Scandinavian brands were curated and styled by NY based, Danish, Fashion Editor, Simon Rasmussen of Office Magazine. A DJ Set was spun by star of Orange Is The New Black, Taryn Manning and well respected DJ, Mia Høldgaard.

The Perfect V also hosted a press brunch earlier in the day at The Nautilus Hotel with CEO Founder, Avonda Urben and designers Madeleine and Mary Loise. Guests included Chrissy Rutherford of Harpers Bazaar, Lauren Valentiof, Hallie Gould of, Sarah Zendejas of W Magazine, Adrienne Faurote of Marie Claire, Sarah Brody from Teen VOGUE, Samantha Roman from Cosmopolitan, Jenna Igneri from NYLON, Ashley Uzer from Galore and several influencers and fashion reporters from local South Florida newspapers.


Photos by Getty Images:

Posted by Up Close With Sam