California Market Center (CMC) is excited to announce a new panel discussion entitled “The Importance of Influencers for the Modern Day Retailer”, taking place Tuesday, October 10, 2017, from 1:00 p.m. to 2:00 p.m.  Open strictly to the trade, the panel is part of a larger three-day program of Seminars designed for retailers and the industry attending Los Angeles Fashion Market and will be located in the CMC’s Penthouse, 13th Floor, B-wing.

Panelists include entrepreneur and celebrity designer Ben Baller, entrepreneur and blogger Kaitlynn Carter, podcaster and actress Becca Tobin, blogger Sophie Elkus, and blogger Ashley Torres.  The discussion will be moderated by Ali Grant, Founder of Be Social PR who will delve into modern influencer marketing tactics. The panel will provide insight on influencer relations straight from the source with topics ranging from approaching influencers to choosing the most organic fit for your campaign.

“Retailers can expect to get a first-hand look at how to approach working with influencers both organically and paid for the most positive ROI.  Influencers are important for modern day sales and are one of the most effective avenues for promotion,” said Grant. “I am thrilled to share an insider’s perspective on how influencer relations benefits brands and retailers. Influencer relations are truly one of the most impactful modern day approaches to digital marketing.”

Additional seminars take place daily between Monday, October 9 to Wednesday, October 11.  Presentations include “Consumer Trends in 2018” by Scaling Retail, “Women’s & Young Contemporary Trends for 2018” by Fashion Snoops,  “Ideas To Improve Profit & Cash Flow” and  “The Psychology of Price (The Mark Up, Mark Down Game)” by RMSA Retail Solutions, “From Launch To Likes” by Be Social, and “Trade Secrets! What Are Other Retailers Doing To Be Successful?” by The Retail Smart Guys.

All seminars take place in the CMC’s Penthouse, 13th Floor, B-wing, sharing the show floor with TRANSIT Footwear & Accessories Show, ALT Athleisure & Lifestyle Showcase, Contemporary Curves Plus-Size Showcase, and Capsule Los Angeles Women’s.

Los Angeles Fashion Market at the CMC presents hundreds of brands for Women, Men, and Children in Showrooms and Tradeshows throughout the CMC.  Market dates are October 9-12, 2017, with Sunday, October 8 open for showroom appointments.
The Market and all Seminars are strictly open to the trade. For more information, please visit:

About the CMC:
California Market Center (CMC) is the iconic hub for the fashion & creative industries in Downtown Los Angeles.  The 1.8 million-square-foot business complex and events venue is home to hundreds of premier showrooms and creative offices.  The CMC is also the West Coast destination for the fashion industry’s most important trade events, in addition to the city’s most exciting public shopping & cultural events.

Posted by Up Close With Sam