PARAISO proudly unveils its brand new Fashion Fair in Miami from July 12-16, 2018. The brainchild of Aleksandar Stojanovic, Founder of Funkshion Productions and Sam Ben-Avraham, Founder of Liberty Fairs, PARAISO will be the ultimate destination for the resort, swim, fashion and lifestyle industries, centralized in the Collins Park area of South Beach. PARAISO champions the core values of innovation, creativity and discovery through exclusive collaborations and events in fashion, music, film, social media and culture. The festival will include fashion runway shows, educational panels, fashion and lifestyle activations as well as evening concerts and performances.
This July, PARAISO will feature some of the most coveted runway show names in swimwear ACACIA, Monday Swimwear, Pitusa, Stone Fox Swim, Sinesia Karol, Luli Fama, Maaji, MIKOH, Gigi C, Montce, Eberjey and Aerie. The event also benefits from an unique collaboration with MINI Cooper as the exclusive auto sponsor for PARAISO. The PARAISO runway tent is an updated version of the popular Funkshion tents and locations from season’s past and is in the same location and will have a similar layout.
Attendees will be treated to the only state-of-the-art 400-person tent experience consisting of lounges and a featured runway space. Located at Collins Park between 21st and 22nd streets on Collins Avenue, PARAISO will offer press, buyers and designers the authentic fashion experience they have come to expect in Miami in July. “The future of the industry is here and we are excited to be able to continue to bring the energy and excitement back for another year,” added Stojanovic.
“By joining forces, we’re able to go to the next level of production, quality and elevated design and experience. In today’s market, it is crucial for brands to tap into the pulse of authentic content creation and connect with complementary businesses and ultimately the end consumer,” said Sam Ben-Avraham, Founder of Liberty Fairs. PARAISO will be the premier destination and multi-faceted platform to unite these highly sought-after brands, consumers and storytellers alike. “With the media spotlight on Miami Beach in July, PARAISO will amplify the existing fashion footprint through a series of events including runway shows, presentations, cocktail parties, music series and interactive brand activations that fully immerse our attendees,” continues Ben-Avraham.
PARAISO is the brainchild of two of the industry’s most respected leaders – Sam Ben-Avraham and Aleksander Salé-Stojanovic. As the founder of Atrium, PROJECT and Liberty Fairs, and with current ventures including Kith and WeWork, Sam brings true visionary talent and entrepreneurial acuity to the project. Salé, the founder of FUNKSHION, first opened the door of Miami Beach to the best of the fashion industry, is also a member of Production Industry Council (PIC) of Miami Beach and is deeply connected to all aspects of tourism, culture and economic development in the area.
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ABOUT FUNKSHION FASHION WEEK MIAMI BEACH:
For 15 years FUNKSHION has been Miami’s leading fashion platform that provides an innovative way for established and emerging designers to showcase their collections to media, celebrities, international buyers, style makers and influencers. The unique environment that challenges convention enriches and diversifies FUNKSHION into multidisciplinary experience that brings visionary brands together. FUNKSHION is a triannual event that includes over 40 fashion shows and presentations year-round. Traditional fashion ways infused with art and music create a new way to submerge the consumer and encourage creativity. With Miami as its home FUNKSHION is perfectly positioned to serve as a connecting force between the Latin American and the US markets.
ABOUT MINI IN THE US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 128 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of four unique vehicles.
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Aba Kwawu/Ashley Arias
TAA Public Relations – www.taapr.com
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