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It’s the hottest time of the year, and things are about to get even hotter as and Los Angeles based influencer agency, newMARK Models, team up to showcase current and emerging brands with a new initiative in mind.
The theme is to wear it with conviction, because true beauty comes from loving yourself and embracing your body.  “Swimwear is just the vessel,” explains Shannon Follansbee, CEO of “Our goal at is to continue cultivating confidence.  When customers visit the site, not only will they see swimwear from the industry’s best, but they’ll find content we create to inspire self-love and confidence. We’re looking forward to bringing that to the runway this year in Miami.”

Be apart of the movement at the Delano Hotel South Beach, as and newMARK Models debut–in a stunning, strategic and collaborative effort–more than just swimwear, but the belief that all women of all ages, shapes, and sizes can rock a bathing suit.

With live streaming and content creation of the event available, “Miami Swim Week is the best opportunity of the year for swim and lifestyle brands to showcase what they’re all about to the rest of the world watching on all social media channels,” says Jules Newmark, founder and director of newMARK models. “We promote positivity, confidence and supporting each other. This week is such goals for so many girls and we’re here to encourage others to follow their dreams!”

Pre-show hosted cocktail hour and after party featuring DJ Sam Black will take place at the Doheny Room, with collaborative forces such as Drinkade, Smashbox + VLADA Petal Metal Collection, Sigma Beauty, Quay Sunglasses and DB Blow Bar sponsoring the event.

About is a lifestyle destination and curated collection for the explorer, ocean lover, and daydreamer. We help consumers and influencers discover relevant new brands that meet their evolving interests. Our lifestyle content entertains and engages our beach globetrotting audience. From wellness to music festivals, runway trends to conscious consumption, young women can count on to provide them with approachable and inspiring content. Our online boutique features a curated collection of swimwear, accessories, and beauty products for every beach-bound woman, man, and child. We proudly carry over 200 emerging designers from over 25 different countries around the world.

About newMARK models

newMARK models is an all-female and empowering boutique agency based in Los Angeles founded in 2014. newMARK was created to provide a unique experience for both clients and models. The agency size provides exceptional service and focused attention. Beyond modeling,
girls have a variety of hobbies and skills – surfers, a DJ, a comedian, actors and Youtubers just to name a few. Ranging from micro to massive influencers, the models’ reach over 3.5 million people across the globe.


Melanie Hunter

Posted by Up Close With Sam